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Hi, I'm
Rob Anderson

Graphic Designer

About

Professional Profile

My career in design, marketing, and communications has been rewarding and dynamic. With a strong foundation in creating compelling layouts and a keen understanding of typography, I excel in producing marketing materials and digital content that resonate with audiences. My command of industry-standard software, including Adobe Creative Cloud, empowers me to thrive in high-energy settings.

I pride myself on delivering projects swiftly without sacrificing attention to detail, leveraging my sharp organizational abilities. Effective communication is at the heart of my collaborative approach, ensuring that ideas are shared and objectives met with precision. I tackle challenges head-on, keeping a focus on timely achievements and high standards of excellence. Balancing numerous priorities, I remain dedicated to honoring tight schedules and surpassing client expectations with work that's not just visually striking but also strategically sound.

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Skills

Visual Story-
telling

Expert, 15 years – I bring concepts to life through visual storytelling that captivates and communicates. My designs engage audiences and clearly illustrate narratives.


Content Strategy

Advanced, 15 years – I create targeted content strategies that boost engagement and support business objectives. My plans ensure relevant and consistent messaging across all channels.

Multimedia Production

Expert, 15 years – I produce compelling multimedia content with a focus on storytelling and audience engagement, ensuring high-quality results across all digital mediums.

Copywriting/
Editing

Expert, 15 years – With concise and impactful writing, I craft messages that resonate. My editing ensures clarity and coherence, reinforcing the brand's voice and goals.

Knowledge

  • Adobe Creative Cloud
  • Microsoft Office Suite
  • Video and Audio Editing
  • Graphic Design
  • Soical Media Content
  • SEO
  • Hootsuite
  • Asset Management
  • HTML/CSS
  • UI/UX
  • Communication
  • Collaboration

Experience

15+ Years Experience

PenFinancial Credit Union

Special Project Consultant

November 2022 – Present
I enhanced executive decision-making by creating impactful presentations and collateral materials tailored for CEO strategy sessions. This has led to a significant increase in stakeholder engagement across both print and digital platforms. My organizational skills have been pivotal in managing multiple marketing projects concurrently like the five-year strategic plan and the crisis communication playbook, ensuring timely and effective execution. My meticulous attention to detail in business writing and graphic design has consistently ensured the accuracy and quality of all deliverables.
M Moser Associates

Proposal and Marketing Specialist

April 2021 – November 2022
I spearheaded pursuit initiatives by coordinating and producing compelling written and visual content. Collaborating closely with Project Teams, I crafted winning RFP packages, encompassing presentations, intro materials, pitch content, videos, and other client-facing assets with interactive elements.
Head Research

Graphic Designer

September 2011 – April 2021
I elevated marketing and social media assets with dynamic visuals, infographics, and videos, enhancing engagement. I used my proficiency in current social media tools and marketing metrics to drive engagement on several in-house projects. Additionally, I produced print and digital client deliverables including newsletters, landing pages, email campaigns and updated data-rich reports and spreadsheets in Microsoft Office. My support extended to staff and clients, clarifying data and message crafting. I also adeptly managed print vendor and freelance designer relationships.

Freelancer

May 2008 – September 2011
Designed customized multimedia PowerPoint presentations, e-mail blasts, video and print pieces for several advertising agencies and financial firms in Toronto. Project managed several large freelance projects for clients including budget and resource allocation
Ernst & Young

Presentation Designer

May 2007 – November 2008
Created and updated corporate PowerPoint presentations with strict adherence to branding guidelines.
J. Walter Thompson (JWT)

Graphic Designer

March 2005 – April 2007
Created, high-end PowerPoint presentations, RFP’s and RFI’s responses for the new business department. Work with the road-show support crew to provide on-site design support for presenters

Education

Humber College

Media Comm.

2009 - 2011
Humber’s Media Communications diploma program is designed to meet industry demands within multi-faceted areas of the communications industry. I graduated with a diverse range of marketable skills in photography, graphic design, web design and writing, social media, and videography.

In the program, I learned how to:

Be an effective transmedia storyteller across multiple platforms

Produce corporate video and audio for the web and other applications

Design, write for, and edit effective communication materials and websites

Shoot professional photographic images in both the studio and on location environments

Create and edit content using current software applications such as Photoshop, InDesign, Illustrator and Premiere Pro

Establish, operate and market my own business through courses in freelance and project management

Portfolio

Contact

Let's Keep In Touch

Rob Anderson
715-6030 Bathurst Street
Toronto, ON M2R1Z9.
Phone
+647-629-2791
Email
bobby_powerpoint@yahoo.com

I'm also on Social Networks

Drop Me a Line

Rob Anderson

creative.
experienced.
innovative.
dedicated.